Affordable Targeted Ads
Boulder Color offers affordable targeted local advertising. The price is $25.00 for 100,000 page views. The CPM (Cost per thousand ads) is 25¢. The click through rate ranges from 0.5% to 3% depending on the ad.
The site does not create individual profiles. I simply record page views and IP address. I provide advertisers with a count of page views and distinct ip addresses.
I embed the ads on the page with SVG. I assign each page in the site a target based on the content of the page. I then assign the ads to the target (See Targets).
I invite the public to order ads. I am only interested in ads for organizations or events taking place in the defined community.